Digital Market Entry Advisory
ID: 1406199-10
Potential Value
$2,000,000
Deal Value
$12,000,000
Stated Probability
10%
Days in Pipeline
1283
Service Line
Consulting
Field of Play
Strategy & Transformation
Opportunity Sub-SL
Strategy & Transformation
Competency
Enterprise Transformation
Global Service Code
Process Reengineering (74403)
Partner
Jackson Isabella
Pursuit Leader
Perez Ann
Open Date
Nov 7, 2022
Anticipated Win Date
Jun 1, 2026
Close Date
N/A
Description
Digital Market Entry Advisory
Triage & Expected Value
Predicts likelihood of pursuit vs. decline
P(Pursue)
25.9%
Expected Value (EV = P(Pursue) × P(Win) × Value)
$228,837
Key Triage Drivers
Win Probability Models
P(Pursue)
25.9%
Model A: Planning
44.2%
Model B: Early Signal
9.2%
Stated Probability
10%
Includes deal age and timeline factors. Best for active pipeline management.
Win Probability
44.2%
Key Drivers
Plain English
The model a: planning estimates a moderate probability of winning (44%). Factors working against: time in current pipeline stage, brand new pursuit (vs renewal), lead sales credit %.
Excludes timeline factors. Better for early-stage assessment.
Win Probability
9.2%
Key Drivers
Plain English
The model b: early signal estimates a low probability of winning (9%). Factors working against: brand new pursuit (vs renewal), service sub-line track record, market segment.