Unified Market Entry Strategy (Revised)
ID: 6699006-20
Potential Value
$1,000,000
Deal Value
$0
Stated Probability
10%
Days in Pipeline
170
Service Line
Consulting
Field of Play
Technology
Opportunity Sub-SL
Technology
Competency
AI and Data Transformation
Global Service Code
TEC-Intelligent Analytics Platform (20383)
Partner
Meyer Brenda
Pursuit Leader
Ruiz Samuel
Open Date
Nov 24, 2025
Anticipated Win Date
Jun 1, 2026
Close Date
N/A
Description
Unified Market Entry Strategy (Revised)
Triage & Expected Value
Predicts likelihood of pursuit vs. decline
P(Pursue)
17.9%
Expected Value (EV = P(Pursue) × P(Win) × Value)
$42,775
Key Triage Drivers
Win Probability Models
P(Pursue)
17.9%
Model A: Planning
23.8%
Model B: Early Signal
5.2%
Stated Probability
10%
Includes deal age and timeline factors. Best for active pipeline management.
Win Probability
23.8%
Key Drivers
Plain English
The model a: planning estimates a low probability of winning (24%). Factors working against: brand new pursuit (vs renewal), deal age (days since open), lead sales credit %.
Excludes timeline factors. Better for early-stage assessment.
Win Probability
5.2%
Key Drivers
Plain English
The model b: early signal estimates a low probability of winning (5%). Factors working against: brand new pursuit (vs renewal), service sub-line track record, deal size vs service line median.